📄 Overview

summary of the campaign.

<aside> <img src="/icons/list_gray.svg" alt="/icons/list_gray.svg" width="40px" /> Table of contents

</aside>

🎯 Goals & objectives

Use this section to list all campaign goals and objectives.

<aside> <img src="/icons/send_gray.svg" alt="/icons/send_gray.svg" width="40px" /> Campaign objectives:

1. e.g Increasing awareness of brand
2. e.g Driving traffic to site </aside>

<aside> <img src="/icons/flag-swallowtail_gray.svg" alt="/icons/flag-swallowtail_gray.svg" width="40px" /> Product goals:

1. e.g increase organic traffic to website </aside>

<aside> <img src="/icons/library_gray.svg" alt="/icons/library_gray.svg" width="40px" /> Company goals:

1. e.g Increase overall signups </aside>

📤 Identifying the target audience(s)

1. Demographics:
   • Age
   • Gender
   • Location
   • Income Level
   • Occupation
   • Education Level
   • Family Status
   • Home Ownership
2. Psychographics:
   • Interests & Hobbies
   • Values
   • Lifestyle
   • Personality Traits
3. Product/Service Specifics:
   • Experience Level
   • Preferences
   • Motivation for Purchase
   • Budget
   • Additional Features
4. Additional Considerations:
   • Pain Points
   • Aspirations
   • Online Behaviour

📨 Channel strategy

• Identify potential partners for cross-promotion